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Showing:Pricing Research

Total: 105

ArticleBehavioral economics: what it is and three ways marketers can use itPaul Conner|March 1, 2012
ArticleData Use: Seeing beyond the brand haloJames Rohde|November 1, 2011
ArticleMarketing myth-busting: Why the customer isn't always rightJohn Goodman|August 1, 2011
ArticleTacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in IsraelMichael Lieberman, James Rohde|August 1, 2011
ArticleWinning at retail with virtual shopping researchValla Roth|June 1, 2011
ArticleThe economics of loyalty: What makes a loyal customer valuable?Howard Lax|May 1, 2011
ArticleWhat marketing research can gain from behavioral economicsBill Pendry|April 1, 2011
ArticleHow ads can influence consumer perceptions of brand pricingCharles Young|March 1, 2011
ArticleTrade Talk: 2011: The year of belonging?Joseph Rydholm|January 1, 2011
ArticleData Use: Arbitrary incoherence, or, a failure to replicateStephen Hellebusch|December 1, 2010
ArticleA marketer's guide to increasing pricesGerald Linda|October 1, 2010
ArticleBy the Numbers: Under the influence - arbitrary coherenceStephen Hellebusch|May 1, 2010
ArticlePutting choice modeling to work for new product sales forecastingJerry Thomas|May 1, 2010
ArticleHow Sony BMG used the Web to reach a disappearing audienceEmily Goon|February 1, 2010
ArticleBrazilian hair care firm Beleza Natural thrives by keeping close to its rootsHy Mariampolski, Leticia Moreira Casotti, Maribel Carvalho Suarez|February 1, 2010