Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Total: 9669

ArticleResearch Industry News May 2004Quirk's Staff|May 1, 2004
ArticleNames of Note May 2004Quirk's Staff|May 1, 2004
ArticleBy the Numbers: Let's test everything for statistical significanceStephen Hellebusch|May 1, 2004
ArticleA practical approach to ensure research results are projectable to your target marketAlbert Fitzgerald|May 1, 2004
ArticleQualitatively Speaking: Ethnography makes the human connectionBrad Bennett|May 1, 2004
ArticleData Use: Using conjoint analysis to shape a political messageMichael Lieberman|May 1, 2004
ArticleMaking research actionable under tough situationsRod Antilla, Brian Blake|May 1, 2004
ArticleThe confluence of data mining and market research for smarter CRMKenneth Elliott, Richard Scionti, Mike Page|May 1, 2004
ArticleA practical guide to the market segmentation research processMichael Sosnowski|May 1, 2004
ArticleHidden barriers to new product acceptance: preference inertiaBill MacElroy, Donna Wydra|May 1, 2004
ArticleGetting the right answer from cost-reduction researchRobert Kushner, Randy Brooks, Aileen Beatty|May 1, 2004
ArticleResearch Industry News April 2004Quirk's Staff|April 1, 2004
ArticleDos and don’ts in ethnic marketing and market researchDeborah Alessandro|April 1, 2004
ArticleThe case for really good multicultural advertisingDan Murphy|April 1, 2004
ArticleAds targeting Hispanic consumers can’t rely solely on cultural nuancesDiego Bonardi|April 1, 2004