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ArticleResearch Industry News June/July 1994Quirk's Staff|June 1, 1994
ArticleTrade Talk: Book reviews: Market segmentation and other fun topicsJoseph Rydholm|June 1, 1994
ArticleData Use: Discrete choice modeling: Understanding a 'better conjoint than conjoint'Steven Struhl|June 1, 1994
ArticleNames of Note May 1994Quirk's Staff|May 1, 1994
ArticleResearch fuels Public Service Co. of Colorado’s development of a customer-driven renewable energy programKeith Baugh, Brian Byrnes, Clive Jones|May 1, 1994
ArticleProduct and Service Update May 1994Quirk's Staff|May 1, 1994
ArticleCall result codes: A proposed universal systemR. Horak|May 1, 1994
ArticleInterviewing: The impact of predictive dialingJodi Wallace|May 1, 1994
ArticleSurvey Monitor May 1994Quirk's Staff|May 1, 1994
ArticleTrade Talk: Research consultant prescribes a little pedagogyJoseph Rydholm|May 1, 1994
ArticleDiscrete choice modeling comes to the PCSteven Struhl|May 1, 1994
ArticleResearch Industry News May 1994Quirk's Staff|May 1, 1994
ArticleNames of Note April 1994Quirk's Staff|April 1, 1994
ArticleA process approach to business-to-business researchJohn Moran|April 1, 1994
ArticleTrade Talk: Using stories to make sense of scanner dataJoseph Rydholm|April 1, 1994