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Showing:Advertising Impression Studies

Total: 108

ArticleIn Case You Missed It... May 2006Quirk's Staff|May 1, 2006
ArticleIntegrated testing for integrated ad campaignsCharles Young|April 1, 2006
ArticleAnalysis of beer ads shows the role of emotion in effective advertisingKarl Rosenberg|April 1, 2006
ArticleScotland ’s tourism agency revamps ad campaign to attract European visitorsAnna Lilleengen|November 1, 2005
ArticleUsing an online perceptometer to test television adsEd Erickson|July 1, 2005
ArticleMeasuring 'lift' is changing the balanceDon Bruzzone|April 1, 2005
ArticleThe visual impact of award-winning adsChristian Scheier, Karsten Weide|April 1, 2005
ArticleA prescription for testing multi-page print ads onlineCharles Young|January 1, 2005
ArticleThe case for really good multicultural advertisingDan Murphy|April 1, 2004
ArticleAds targeting Hispanic consumers can’t rely solely on cultural nuancesDiego Bonardi|April 1, 2004
ArticleOut-of-home ads work for StarbucksDon Bruzzone, Ann Breese|April 1, 2004
ArticleCreative awards vs. copytesting: Is one a better predictor of an ad’s success?Larry Cohen, Charles Young|April 1, 2004
ArticleTrade Talk: Online ads rebounded in 2003Joseph Rydholm|April 1, 2004
ArticlePerception Analyzers aid development of ad campaign for prenatal care programsSteve Appel, Barbara Bird|June 1, 2003
ArticleTrade Talk: ROI at the ARFJoseph Rydholm|May 1, 2002