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Showing:Brand Equity

Total: 97

ArticleBrand as story: A tale of two tellersReyn Kinzey|December 1, 2004
ArticleA look at corporate and brand images in Eastern Europe, the Caucasus and Central AsiaEdward Hodgman|November 1, 2004
ArticleHow qualitative research can help you compete in a rapidly commoditizing worldAndy Greenfield|June 1, 2004
ArticleHow to re-brand a hospitalDavid Kay|June 1, 2004
ArticleTrade Talk: Creating, growing and defending your brandJoseph Rydholm|May 1, 2004
ArticleGetting the right answer from cost-reduction researchRobert Kushner, Randy Brooks, Aileen Beatty|May 1, 2004
ArticleGetting kids to notice your brandMartin Lindstrom|February 1, 2004
ArticleIt's the user satisfaction, stupidSarah Hiner|January 1, 2004
ArticleUse corporate ethnography to understand and reignite your brandGerry Cain|May 1, 2003
ArticleData Use: Using discrete choice models to measure brand equityMichael Lieberman|April 1, 2003
ArticleMystery shopping strategies for the financial services industryFrank Aloi|January 1, 2003
ArticleIs your brand keeping its promise? Use mystery shopping to find outAndrew Gemmell|January 1, 2003
ArticleCreating loyalty on the WebRobert Passikoff|February 1, 2001
ArticleIdentifying and leveraging brand equity: a 21st century approachRobert Passikoff|March 1, 2000
ArticleFranchise extensionHarry Vardis|November 1, 1999