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Showing:Product Positioning Studies

Total: 95

ArticleDid the product stop pushing consumers’ emotional buttons?Gerry Katz, Elizabeth Lajoie|December 1, 2005
ArticleHow simulators can aid successful pharmaceutical product launchesKent Stephan|June 1, 2004
ArticleSchnapps maker looks to find out how feminine is too feminineRobert Sims|December 1, 2003
ArticleResearch uncovers new markets, new directions for ColemanCara Woodland|December 1, 2001
ArticleTrade Talk: Something old, something newJoseph Rydholm|June 1, 2001
ArticleUse of the Kano method keeps Honeywell attuned to the voice of the customerKaren Goncalves, Michelle Goncalves|April 1, 2001
ArticleAd agency uses focus groups to help reposition Duke's mayonnaiseDick Scott|March 1, 2001
ArticleHow a medical diagnostics company incorporated customer input at every stepEileen Moran|June 1, 2000
ArticleFranchise extensionHarry Vardis|November 1, 1999
ArticleFirst-time use of Kano method helps Carrier Corp. research buyers of its air conditioning unitsJoseph Rydholm|November 1, 1997
ArticleRespondent collages help agency develop ads for new PontiacJoseph Rydholm|March 1, 1995
ArticleFocus groups tell Ethan Allen its redesigned logo stylishly combines the old and the newJoseph Rydholm|November 1, 1992
ArticlePackaging research guides positioning of 3M's innovative line of wood care productsJoseph Rydholm|October 1, 1991
ArticleResearch helps maker of gardening containers expand its product lineQuirk's Staff|October 1, 1990
ArticleReader survey helps new magazine keep up with changes in the recording industryJoseph Rydholm|May 1, 1990