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ArticleTrade Talk: Brand names offer emotional and psychological benefitsJoseph Rydholm|August 1, 1989
ArticleData Use: Multidimensional scaling for market researchTony Babinec|July 1, 1989
ArticleFocus groups shape successful ad campaign for Oasis LaundriesJoseph Rydholm|July 1, 1989
ArticleFood for thoughtQuirk's Staff|July 1, 1989
ArticleStudy tracks trends in refusal ratesQuirk's Staff|July 1, 1989
ArticleAgri-marketers direct mail with syndicated studyQuirk's Staff|June 1, 1989
ArticleTrade Talk: Uncovering the soul of the Soviet consumerJoseph Rydholm|June 1, 1989
ArticleResearch steers nightclub's respositioningQuirk's Staff|June 1, 1989
ArticleSurvey Monitor June / July 1989Quirk's Staff|June 1, 1989
ArticleData Use: Understanding conjoint analysis in 15 minutesJoseph Curry|June 1, 1989
ArticleLeaving an HMO: What does the member remember?Quirk's Staff|June 1, 1989
ArticleFrom the Publisher: Mail surveys still a viable research techniqueTom Quirk|June 1, 1989
ArticleHilton uses research in creation of vacation promotionQuirk's Staff|June 1, 1989
ArticleMail survey tests awareness of chiropractic techniqueJoseph Rydholm|June 1, 1989
ArticleFrom the Publisher: Literacy an important consideration when conducting research projectsTom Quirk|June 1, 1989