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Showing:Advertising Effectiveness

Total: 271

ArticleLeveraging longitudinal data to gain a competitive advantage in advertisingTrevor Kvaran|January 23, 2017
ArticleA look at DVR users: What your brand needs to knowEmma Diehl|September 26, 2016
ArticleHow political marketing influences voters: Part 1Elizabeth Kalmbach, Jon Christens, Darrell Drake|April 1, 2016
ArticleHow political marketing influences voters: Part IIElizabeth Kalmbach, Jon Christens, Darrell Drake|April 1, 2016
ArticleThe perils of copy testing in today’s advertising environmentJeri Smith|March 1, 2016
ArticleIs digital media less effective than traditional media?Jerry Thomas|February 1, 2016
ArticleEmotion and the non-conscious: predicting customer behaviorEmily C. Koenig|January 1, 2016
ArticleConnect with younger consumers using inclusive niche marketingEd Jessup|January 1, 2016
ArticleHow UX and marketing research can coexist and complement each otherLinda Hwang|January 1, 2016
ArticleSurvey Monitor December 2015Quirk's Staff|December 1, 2015
ArticleQueue Bits: Many say they are good spellers but others are notQuirk's Staff|December 1, 2015
ArticleYour ad not here: Should marketers be worried about ad-blocking?Elizabeth Kalmbach, Jon Christens|November 1, 2015
ArticleQueue Bits: Americans are turning to social media sites as a news sourceQuirk's Staff|November 1, 2015
ArticleQueue Bits: Shoppers find some store tracking technology to be “creepy”Quirk's Staff|August 1, 2015
ArticleKeep ‘em talking: Nurturing brand word-of-mouth in the workplaceShelly Sekki, Brad Fay|August 1, 2015