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Showing:Brand Equity

Total: 97

ArticleStrategic planning processRobert Passikoff|May 1, 1999
ArticleStrengthen your brand's equity with a brand contact auditHarry Vardis|February 1, 1999
ArticleLinking a brand's equity to its identityHarry Vardis|February 1, 1998
ArticleConsumers give Mannington a winning formula for new vinyl flooring productJoseph Rydholm|May 1, 1991
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleTrade Talk: Study uncovers America's most powerful brandsBeth Hoffman|December 1, 1988
ArticleFocus groups guide Pevely's brand positioningBeth Hoffman|December 1, 1988