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Showing:Data Use

Total: 226

ArticleData Use: Creating a new scale of brand prestige using latent class modelingMelvin Prince|October 1, 2007
ArticleData Use: Which do your customers value more: service or trust?Albert Fitzgerald|July 1, 2007
ArticleData Use: Retooling a large health insurer’s pricing strategyJen Coriell|June 1, 2007
ArticleData Use: Using discrete choice conjoint to validate stated-choice dataVivek Bhaskaran|March 1, 2007
ArticleData Use: (Sub-)optimal test designs for multivariable marketing testingGordon Bell, Roger Longbotham|February 1, 2007
ArticleData Use: McCullough’s Laws: first principles of commercial data analysisRichard McCullough|January 1, 2007
ArticleData Use: Scale conversionsRajan Sambandam|December 1, 2006
ArticleData Use: Statistical non-significance does not mean unimportantLeeza Slessareva|November 1, 2006
ArticleData Use: Using key driver analysis to guide employee satisfaction researchMichael Lieberman, Dave Leonard|October 1, 2006
ArticleData Use: An overview of pricing researchKeith Chrzan|July 1, 2006
ArticleData Use: Evaluating a market using P-E gap analysisWilliam Bailey|June 1, 2006
ArticleData Use: Thoughts on our overreliance onJeffrey Kirk|March 1, 2006
ArticleData Use: Laying new TURF with NCURAMichael DeHart|January 1, 2006
ArticleData Use: Using the analytical hierarchy processMarlene Holm, Bob Beaulaurier|December 1, 2005
ArticleData Use: Choice modeling analytics - the benefits of new methodsJohn Colias|October 1, 2005