Top Marketing Research Articles Related to Brand Equity

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Total: 97

ArticleAI search is changing how consumers discover and choose brandsJon Arthurs|September 29, 2026
Sponsored VideoRealityCheck Virtual Global Session: Narrative power: Brands, identity and the stories we tell ourselvesJim White|November 21, 2025
ArticleThe top brand for Gen Z: Oreo’s recipe for lasting cultural relevanceElizabeth Jackson|September 15, 2025
ArticleFrom the 90s to now: The evolution of brand strategyErich Joachimsthaler, Sophia Marcon|June 27, 2025
ArticleHow to integrate digital innovation into your brand experienceAlex Vera|April 11, 2025
ArticleHow brands shape consumer healthAmanda Kealey|March 21, 2025
ArticleThe CX governance imperative: Why structured oversight drives brand successEric Karofsky|March 18, 2025
ArticleThe real cost of scaling back DEI: How consumers are adjusting their purchasing behaviorsDave Albert|February 11, 2025
ArticleThe importance of maintaining brand equity through a recessionGreg Dolan|July 1, 2023
ArticleDriving brand growth through brand experienceStephen Potts|June 26, 2023
ArticleFive key steps to measure brand performanceMark Bagnall|May 8, 2023
Sponsored VideoiModerate/20|20 Research Webinar: Chart Your Course - Navigating the Research Sea with an ROI CompassJulia Eisenberg, Isaac Rogers|January 18, 2023
Sponsored VideoToluna Webinar: Brand Positioning Studies Just Got SmarterPeter Shafer|January 18, 2023
ArticleModels for calculating brand equityJerry Thomas|July 1, 2022
Article10 Top Brand/Image Research CompaniesQuirk's Staff|January 1, 2022