ArticleMaximizing ad impact with insights from DirecTV, Warner Bros. Discovery and vendor sideBen Elliott, Charlotte Lipman, Johanna Moscoso|February 11, 2025
ArticleHow political marketing influences voters: Part IIElizabeth Kalmbach, Jon Christens, Darrell Drake|April 1, 2016
ArticleTrade Talk: Study shows how Latinos' news media habits shape their viewsJoseph Rydholm|June 1, 2004
ArticleUsing recognition-based tracking to compare the ROI of print, radio and TVDon Bruzzone, Lizabeth Reyer|March 1, 1999