Top Marketing Research Articles Related to Brand Equity

Learn all about brand equity research. Quirks.com is the largest source of marketing research information.

Search Results

Sort By:

Showing: Brand Equity

Total: 96

Sponsored Video RealityCheck Virtual Global Session: Narrative power: Brands, identity and the stories we tell ourselves Jim White | November 21, 2025
Article The top brand for Gen Z: Oreo’s recipe for lasting cultural relevance Elizabeth Jackson | September 15, 2025
Article From the 90s to now: The evolution of brand strategy Erich Joachimsthaler , Sophia Marcon | June 27, 2025
Article How to integrate digital innovation into your brand experience Alex Vera | April 11, 2025
Article How brands shape consumer health Amanda Kealey | March 21, 2025
Article The CX governance imperative: Why structured oversight drives brand success Eric Karofsky | March 18, 2025
Article The real cost of scaling back DEI: How consumers are adjusting their purchasing behaviors Dave Albert | February 11, 2025
Article The importance of maintaining brand equity through a recession Greg Dolan | July 1, 2023
Article Driving brand growth through brand experience Stephen Potts | June 26, 2023
Article Five key steps to measure brand performance Mark Bagnall | May 8, 2023
Sponsored Video iModerate/20|20 Research Webinar: Chart Your Course - Navigating the Research Sea with an ROI Compass Julia Eisenberg, Isaac Rogers | January 18, 2023
Sponsored Video Toluna Webinar: Brand Positioning Studies Just Got Smarter Peter Shafer | January 18, 2023
Article Models for calculating brand equity Jerry Thomas | July 1, 2022
Sponsored Article 10 Top Brand/Image Research Companies Quirk's Staff | January 1, 2022
Article Listening in to conversations with interesting researchers Joseph Rydholm | March 29, 2021