Top Marketing Research Articles Related to Brand Equity

Learn all about brand equity research. Quirks.com is the largest source of marketing research information.

Search Results

Sort By:

Showing: Brand Equity

Total: 89

Article The importance of maintaining brand equity through a recession Greg Dolan | July 1, 2023
Article Driving brand growth through brand experience Stephen Potts | June 26, 2023
Article Five key steps to measure brand performance Mark Bagnall | May 8, 2023
Sponsored Video iModerate/20|20 Research Webinar: Chart Your Course - Navigating the Research Sea with an ROI Compass Julia Eisenberg, Isaac Rogers | January 18, 2023
Sponsored Video Toluna Webinar: Brand Positioning Studies Just Got Smarter Peter Shafer | January 18, 2023
Article Models for calculating brand equity Jerry Thomas | July 1, 2022
Sponsored Article 10 Top Brand/Image Research Companies Quirk's Staff | January 1, 2022
Article Listening in to conversations with interesting researchers Joseph Rydholm | March 29, 2021
Article Assessing a brand funnel using comparative discriminant analysis Michael Lieberman | July 1, 2020
Article The value of B2B brand equity Carly Fink | February 1, 2019
Article Making brand health trackers more impactful Aaroshi Asija, Jayant Rajpurohit | August 1, 2018
Article Measuring how brand affects the purchase decision Rolf Wulfsberg | November 1, 2017
Article What is driving brand value in your market? Juan A. Tello | October 23, 2017
Sponsored Article 8 Top Branding Research Companies for 2017 Quirk's Staff | February 1, 2017
Article How to think about constructs in marketing research Terry Grapentine | August 1, 2015