Top Marketing Research Articles Related to Copy Testing

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Article ‘If you don’t want a generation of robots, fund the arts!’ Chris Hubble | January 1, 2019
Article Using universal structure modeling for ad research Frank Buckler | March 1, 2018
Article The perils of copy testing in today’s advertising environment Jeri Smith | March 1, 2016
Article Consumers tell Maryland Lottery what it really means to hit the jackpot Quirk's Staff | March 1, 1998
Article The four types of brand memories Charles Young | April 1, 2007
Article Breaking down the barriers to effective advertising Jerry Thomas | April 1, 2007
Article Use research to make sure your product's positioning is solid, relevant George Pettinico | March 1, 2012
Article What is great creative? Paula Pierce | March 1, 1994
Article Is a longitudinal approach the secret to measuring an ad's ROI? Quirk's Staff | April 1, 2010
Article Getting the most out of your copy test Simeon Chow | March 1, 1999
Article A review of focus groups for advertising agencies Lee Slurzberg, Charlotte Rettinger | March 1, 1994
Article New developments in TV copy testing promise better measures William Van Pelt | March 1, 1992
Article Are you penalized for testing commercials in "rough" form? Harvey Magier | March 1, 1991
Article What Casablanca can teach us about conducting more effective ad research Charles Young, Amy Shea | April 1, 2010