Top Marketing Research Articles Related to Ethnic Research

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Showing: Ethnic Research

Total: 111

Article How marketing researchers are striving for diversity, equity and inclusion Annabelle Phillips | January 1, 2024
Article Understanding demographic questions through implicit testing Sara Yang | June 10, 2022
Sponsored Article 15 Top Hispanic Research Companies for 2017 Quirk's Staff | August 1, 2017
Article Analyzing the current representation of minorities in market research Rill Hodari | August 20, 2015
Article The challenges of data collection in Latin America Helen Parker | August 1, 2015
Article Tipping the (survey) scales: How to set the multicultural record straight Carlos E. Garcia | January 29, 2013
Article Why race still matters when marketing to African-Americans David Morse | February 1, 2012
Article A revised paradigm for Hispanic acculturation Brett Simpson, Miguel Martinez-Baco | February 1, 2012
Article Data Use: Reconciling Hispanic product evaluation ratings Jeffry Savitz | December 1, 2011
Article Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel Michael Lieberman, James Rohde | August 1, 2011
Article Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress Maria Gracia Inglessis | March 1, 2011
Article Data Use: Culture-based scale response bias among Hispanics Jim Starks | February 1, 2011
Article Understanding the Latina shopper David Morse, Jackie Bird | January 1, 2011
Article Ethnic marketing: Can researchers be agents of social change? Harriet Lewis | August 1, 2010
Article How to boost your multicultural intelligence David Morse | April 1, 2010