Top Marketing Research Articles on Customer Journey Mapping

All Marketing Research Articles Related to Journey Mapping

Journey mapping is a tool companies use to help document the customer experience from the customers own perspective. It documents the experience from initial contact, through the process of engagement and into a long-term relationship. The goal is to understand the customer’s greater motivation, what they wish to achieve, and their expectations of the company.These articles cover all aspects of journey mapping and marketing research.

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Showing: Journey Mapping

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Sponsored Video Mondelēz International Virtual Global Session: Elevating and connecting insights from media to shelf Cristina Marinucci | November 24, 2025
Article Reimagining customer intelligence: How leading brands turn feedback into impact Ryan Tamminga | November 17, 2025
Sponsored Article Competing for Visibility on the AI Shelf Nisha Yadav | September 2, 2025
Article Qualitatively Speaking: How to create effective journey maps from qualitative research Allison Tippery, Cecelia Stewart | May 1, 2025
Article The importance of creating meaningful relationships with consumers Shannon Murphy | March 14, 2025
Article Creating concrete designs: How attribute mapping revolutionizes the product development cycle Elspeth Bradley | August 19, 2024
Article What does it take to redefine B2B marketing? Alex Nazarevich | August 6, 2024
Article Exploring ways to use generative AI for insights Diane Lauridsen | June 25, 2024
Article Why B2B research is about more than data Jim Nowakowski | May 1, 2024
Sponsored Article 9 Top  Physician Research Companies Quirk's Staff | January 1, 2024
Article Utilizing user personas to improve customer experience Charles Adom | December 11, 2023
Sponsored Article Trends in Consumer Behavior, Loyalty and Audience Research Quirk's Staff | December 6, 2023
Sponsored Article KitchenAid Reveals “End-To-End” Global Consumer Journey Kelly Vrachimis | November 27, 2023
Article Unhappy customers are more costly in a tight economy, but data analytics can help Miika Mäkitalo | September 18, 2023
Article How to make ChatGPT your ultimate UX research buddy Stephan Basson | August 7, 2023