Top Marketing Research Articles on Customer Journey Mapping

All Marketing Research Articles Related to Journey Mapping

Journey mapping is a tool companies use to help document the customer experience from the customers own perspective. It documents the experience from initial contact, through the process of engagement and into a long-term relationship. The goal is to understand the customer’s greater motivation, what they wish to achieve, and their expectations of the company.These articles cover all aspects of journey mapping and marketing research.

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Article Exploring ways to use generative AI for insights Diane Lauridsen | June 25, 2024
Article Why B2B research is about more than data Jim Nowakowski | May 1, 2024
Sponsored Article 9 Top  Physician Research Companies Quirk's Staff | January 1, 2024
Article Utilizing user personas to improve customer experience Charles Adom | December 11, 2023
Sponsored Article Trends in Consumer Behavior, Loyalty and Audience Research Quirk's Staff | December 6, 2023
Sponsored Article KitchenAid Reveals “End-To-End” Global Consumer Journey Kelly Vrachimis | November 27, 2023
Article Unhappy customers are more costly in a tight economy, but data analytics can help Miika Mäkitalo | September 18, 2023
Article How to make ChatGPT your ultimate UX research buddy Stephan Basson | August 7, 2023
Article Tips for using Johnson's relative weights analysis Michael Lieberman | August 7, 2023
Article 10 minutes with Mariann Lowery Emily C. Koenig | February 13, 2023
Sponsored Article Understanding Today's Consumer: Navigating Inflation and Economic Slowdown Quirk's Staff | February 1, 2023
Sponsored Video Heart+Mind Strategies Webinar: What’s Missing from Customer Decision Journey Work? Maury Giles | January 18, 2023
Sponsored Video MarketTools Webinar: Are you Connecting with Consumers in the Most Effective way Possible? Jay Pluhar, Alexander Kleijngeld | January 18, 2023
Article The value of working with newly formed patient communities Anna Shevalova, Ekaterina Nemenko | November 1, 2022
Article Breaking the fourth wall of research Zach Mullen | November 1, 2022