Top Marketing Research Articles Related to Name Development

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Total: 12

ArticleWhy global brands need local researchJohn Hoeppner|July 1, 2025
ArticleIn Case You Missed It... January/February 2022Quirk's Staff|January 1, 2022
ArticleA product marketer’s guide to effective product namingSanjay Puri|May 1, 2020
ArticleUsing fact-based research to test brand namesLisa Bertelsen|April 19, 2019
ArticleTips on finding that perfect product nameJerry Thomas|January 1, 2018
ArticleIn Case You Missed It... December 2009Quirk's Staff|December 1, 2009
ArticleIn Case You Missed It... October 2009Quirk's Staff|October 1, 2009
ArticleInsights into name researchJohn Hoeppner|May 1, 2008
ArticleTips on testing branding concepts, product names, slogans and ad copyJames Murphy|May 1, 2008
ArticleWould a Fartfull by any other name smell as sweet?Brett Miller, Oliver Pangborn|May 1, 2008
ArticleUsing qualitative research to help name new productsMyra Summers|December 1, 2006
ArticleTesting product namesIra Bachrach|March 1, 1989