Top Marketing Research Articles Related to Name Research

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Showing: Name Research

Total: 16

Article Trade Talk: Brand names offer emotional and psychological benefits Joseph Rydholm | August 1, 1989
Article In Case You Missed It... January/February 2022 Quirk's Staff | January 1, 2022
Article Thinking of a brand packaging or image change? Ask the consumer before, during and after Kelly Jasper | January 1, 2021
Article A product marketer’s guide to effective product naming Sanjay Puri | May 1, 2020
Article Using fact-based research to test brand names Lisa Bertelsen | April 19, 2019
Article Tips on finding that perfect product name Jerry Thomas | January 1, 2018
Article Research encourages a comprehensive redesign of Blue Nun packaging Joseph Rydholm | October 1, 1989
Article Using qualitative research to help name new products Myra Summers | December 1, 2006
Article Would a Fartfull by any other name smell as sweet? Brett Miller, Oliver Pangborn | May 1, 2008
Article Tips on testing branding concepts, product names, slogans and ad copy James Murphy | May 1, 2008
Article Insights into name research John Hoeppner | May 1, 2008
Article How research helped develop the USPS’s Sample Showcase program Emily Goon | December 1, 2011
Article In Case You Missed It... December 2009 Quirk's Staff | December 1, 2009
Article In Case You Missed It... October 2009 Quirk's Staff | October 1, 2009
Article Using tachistoscope, semantic differential and preference tests in package design assessment Donald Marich | October 1, 1989