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Article Smart strategies for second-place brands John Hoeppner | January 1, 2025
Article Evolving toward a programmatic approach to pharmaceutical brand launch research Dan Callahan, Shirley Stoltenberg | March 1, 2015
Article Don’t forget the graphic! Multidimensional scaling Michael Lieberman | August 1, 2014
Article Data Use: How to effectively use correspondence analysis Edward Johnson | May 1, 2014
Article Data Use: Using NodeXL to decipher big data Michael Lieberman | January 1, 2014
Article Improve your research reporting with visual mapping Michael Lieberman | November 1, 2012
Article Is emotional response the important missing variable in customer experience measurement? Jon Morris, Cathy Gwynn | October 1, 2012
Article Building and measuring brand personality: How does your brand behave? Michael Lieberman | February 1, 2011
Article Using eye-tracking to measure the effectiveness of TV commercials Mike Bartels | April 1, 2009
Article Laddering, mapping lead the way to better positioning Patrick Quinlan | June 1, 2008
Article Data Use: An indexing approach to brand equity William Bailey | June 1, 2008
Article Data Use: Exploring marketing ideas with perceptual maps Susie Li | November 1, 2001
Article Data Use: Mapping the future Betsy Goodnow | February 1, 1991
Article Data Use: Perceptual mapping and cluster analysis: some problems and solutions Charles Stannard | March 1, 1990
Article Distill complexity: perceptual maps bring it all together Harris Goldstein, Peter Zandan | February 1, 1989