Editor's note: SSI held a webinar on February 9, 2016 in which they discussed data quality. Duration 57:48. 

We all want the highest quality data and we know that every sample has a few people not paying full attention. How do we identify and separate out the inattentive people from those who made a genuine error? Or were tricked? Or were trapped? 

In this Webinar, presented by Pete Cape, SSI’s director of global knowledge, we review many of the common checks used to establish attention and discuss just how effective for, or damaging to, data quality each one is. Learn how to use the right data quality checks to improve quality without hurting accuracy.