Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Pete Cape

Total: 15

Sponsored VideoSSI Webinar: Understanding Today's Global Digital CitizenPete Cape, Nicole Mitchell|January 18, 2023
Sponsored VideoSSI Webinar: NPS® is Your Secret Weapon to Better Understand Your Customers, Competitors and BrandPete Cape|January 18, 2023
Sponsored VideoSSI Webinar: 40 Minutes of Questions, 20 Minutes of AttentionPete Cape, Keith Phillips|January 18, 2023
Sponsored VideoSSI Webinar: Data Quality – Traps, Tricks and ChecksPete Cape|November 8, 2022
Sponsored VideoDynata Webinar: New Lives in a New World: Consumer ReportPete Cape, Tom Johnson|October 3, 2022
ArticleHow simple changes in question instructions alter data qualityPete Cape|April 1, 2016
ArticleEngaging digital Boomers, Gen X and Millennials: Generational differences don’t always match stereotypesPete Cape|December 1, 2015
ArticleBy the Numbers: The impact of gamifying survey questionnaires to increase spontaneous awarenessPete Cape|November 1, 2015
ArticleUnderstanding the challenges of cross-cultural scalingPete Cape|November 1, 2014
ArticleBy The Numbers: Does aspirational answering affect Chinese data quality?Pete Cape, Ati Sinaga|July 1, 2014
ArticleOvercoming the obstacles to effective B2B panel researchPete Cape|April 1, 2014
ArticleHow to make your questionnaire mobile-readyPete Cape|August 1, 2013
ArticleData Use: The pros and cons of survey routers in online researchPete Cape|July 1, 2010
ArticleBy the Numbers: A cautionary tale of surveys that are too long, daunting or uninterestingPete Cape, Jackie Lorch|July 1, 2009
ArticleQuality matters when designing panel questionnairesLinda Piekarski, Pete Cape, Jackie Lorch|July 1, 2008