Company Description

Who We Are

American Directions Research Group (ADRG) is a full-service survey research firm delivering high-quality data collection through telephone, online and panel methodologies. Founded in 1987, ADRG has spent nearly four decades helping clients across the public policy, government, health care, insurance and association sectors make confident, data-driven decisions. With a disciplined focus on research integrity and methodological rigor, we design and execute studies that produce actionable intelligence — on time and within budget.

What We Do

ADRG operates CATI telephone interviewing centers staffed by trained, supervised interviewers — giving clients direct access to live-interview quality that automated alternatives cannot match. Our telephone capabilities span listed and unlisted landline samples, cell phone samples and mixed-mode designs that maximize reach across hard-to-survey populations. Complementing our telephone infrastructure, ADRG manages online panel studies and web surveys for clients who need speed, geographic targeting or specialized respondent profiles.

Markets We Serve

ADRG serves a broad range of clients, including federal and state government agencies, political campaigns and advocacy organizations, health care systems and insurance carriers, utilities and energy companies, trade associations and management consulting firms. Our political and public affairs research practice covers voter opinion, issue surveys and message testing for campaigns at every level. Our government and institutional research spans program evaluation, community needs assessments and citizen satisfaction studies. In the commercial sector, we partner with organizations that require precise, verifiable data from live-interview telephone collection — populations and topics where panel convenience sampling falls short.

Why ADRG

Clients choose ADRG because we combine the responsiveness of a boutique firm with the production capacity and process discipline of a larger research organization. Our project teams are small, senior and accountable — clients work directly with experienced professionals, not junior account managers. We offer transparent pricing, plain-language reporting and a culture of treating each engagement as a long-term relationship rather than a transaction. As a Small Business for our NAICS code, ADRG also meets procurement requirements for clients whose contracting guidelines favor or require small business vendors.