Company Description

FK LiveLabs, the agile market research division of Fletcher Knight, delivers fast, flexible and future-focused quantitative and qualitative research for global brands. We connect with consumers, patients, professionals, influencers and key opinion leaders (KOLs) through immersive, tech-enabled research methodologies.

With over 20 years of experience, we power strategic decision-making through a full suite of agile research tools, including:

• Rapid concept testing and in-context feedback loops
• Attitudes and usage (A&U) studies
• Segmentation and journey mapping
• Brand health and equity tracking
• Mobile ethnography, co-creation labs, and discrete choice/conjoint testing

Our research is built to uncover not just the "what" but the "why” – delivering actionable insights that drive brand strategy, innovation, messaging and design. We manage everything from study design to fieldwork, data analytics, storytelling and activation-ready reporting – at pace and scale.

Why FK LiveLabs?
We designed FK LiveLabs for strategists and brand creators who demand more than generic research. Our agile insights model helps brands iterate and optimize concepts quickly, launch smarter and reduce go-to-market risk.

We adhere to MRA, ESOMAR and GDPR standards, with rigorous quality control and global reach. Whether it’s a fast brand health dip or an end-to-end segmentation study, FK LiveLabs brings the speed, rigor and creativity needed to elevate insight into foresight.