FK LiveLabs

Company Description

Who we are

FK LiveLabs provides agile qualitative and quantitative market research solutions for the world’s leading brands. We help our clients connect and collaborate with consumers, patients, influencers, professionals, experts and key opinion leaders (KOL’s) through a range of research methodologies, including online qualitative research, brand equity tracking, rapid concept testing, journey mapping, segmentation studies and attitude and usage (A&U) studies.

A division of Fletcher Knight global brand consultancy, FK LiveLabs is built on 20+ years’ experience working with the world’s leading brands to deliver insights that inspire brand building strategy, breakthrough innovation, creative concepts and new design.

Why FK LiveLabs?

As brand builders, we weren’t satisfied with run-of-the-mill market research options, so we created our own. FK LiveLabs’ agile qualitative and quantitative research tools are designed to quickly and scientifically uncover, build on and scale up consumer insight with real-time feedback and new-found efficiency. Fast and flexible, agile research enables brands to quickly iterate and adapt new products, concepts, campaigns and growth initiatives, so they can test, learn and refine – and march into the market with less risk and more confidence.

FK’s Agile Research is designed for market strategists, consumer empathizers and brand creators who don’t settle for the “what”. They’re pushing to discover the “why” behind what people believe and do – so they can give people what they want and need.

Our standards

Our research is thoughtfully designed, expertly conducted and managed to exacting standards – all in service of delivering excellence from start to finish.

• We handle complete oversight of research design and consumer research workflow: high-quality and relevant recruitment; global/regional reach; screener, questionnaire, and discussion guide design, programming and testing; field quality control; data tab and analysis, correlation and significance testing; reporting, charting and interpreting.
• Highly-engaging, collaborative, solution-driven discussions and research are led via mobile, tablet or desktop by experienced brand strategists trained in interpreting consumer mindsets.
• We adhere to established privacy and reporting protocols aligned with the Marketing Research Association’s (MRA) Code, ESOMAR and GDPR.

Cutting edge tools and techniques

The FK team has delivered brand results through:

• Rapid, iterative learning. We use fast, flexible platforms and in-context research to understand and optimize touchpoints throughout the customer experience, e.g., mobile ethnographies, consumer co-creation focus groups and rapid concept testing.
• Inspired solutions: We focus on how the data will inform brand teams and drive strategy, providing interpretation of the output and data that’s in context and meaningful for the brand – not just a readout of numbers; e.g., brand strategy context and framing, strategic consumer pathways, innovation roadmaps, brand positioning and restate and new brand creation.
• Aspirational lifestyle segmentation using an adaptive, image-driven MaxDiff technique that uncovers distinct lifestyle consumer segments
• Concept and messaging testing through conjoint and discrete choice analysis to optimize prior to evaluative screening
• Flexible brand tracking tools that allow for a one-time-only “quick dip” as a brand health check-up