Company Description

Sawtooth Software is the world's most powerful quantitative research platform and the only one built by researchers, for researchers. With more than 40 years of proven expertise, Sawtooth gives insights professionals a single platform to design surveys, collect data, run sophisticated advanced analytics and deliver results with confidence. Sawtooth is used by insights leaders at some of the most recognized organizations in the world including Google, Microsoft, Pinterest, Blizzard, P&G, HEB, The Ohio State University, Carnegie Mellon, UCLA, Duke and hundreds more across 90+ countries.

One Platform for All Your Research

Sawtooth is, first and foremost, a world-class market research platform. From simple customer satisfaction studies to complex choice analytics, researchers use Sawtooth every day to build and deploy professional surveys that deliver trustworthy data. The platform handles skip logic, quotas, randomization, custom scripting, data collection and panel integration all in one place. What sets Sawtooth apart is that it also happens to be the gold standard for the most demanding quantitative methods in the industry. When your research calls for something deeper, everything you need is already there.

Sawtooth's interface is where the full power of quantitative research meets the cleanest, most intuitive experience in the industry. VPs of Research with 10+ years of experience describe Sawtooth-built surveys as "the most visually appealing surveys [they] have ever seen" and the experience behind those surveys is just as impressive as the output. Sawtooth is built for the full spectrum of market research work. Startups running their first consumer study and global research teams at Fortune 500 companies rely on the same platform. General surveying, segmentation, brand tracking, concept testing, conjoint analysis and MaxDiff all work together in one beautifully designed environment. No switching tools. No stitching together vendors. No compromise on quality.

Sawtooth also integrates AI to improve both the research design process and the respondent experience by helping researchers ask better questions and helping respondents engage more naturally, resulting in higher-quality data. And unlike many platforms, your data is never shared with or used to train AI models. Your research stays yours.

What sets Sawtooth apart is that it also happens to be the gold standard for the most demanding quantitative methods in the industry. When your research calls for something deeper, everything you need is already there.

The Global Standard for Advanced Quantitative Methods

For over four decades, Sawtooth has defined best-in-class for the advanced methodologies that matter most in market research.

• Conjoint Analysis (CBC, ACBC, Menu-Based): Sawtooth's Choice-Based Conjoint and Adaptive CBC are the most widely published and academically validated conjoint tools in the world. Brands and consultancies use them to optimize products, configure pricing and model real-world purchase decisions with unmatched precision.
• Pricing Research: CBC-based pricing models and price-integrated conjoint designs let you understand price sensitivity and model demand with real confidence.
• MaxDiff / Best-Worst Scaling: Sawtooth continues to lead the evolution of the MaxDiff methodology. Whether you need standard Best-Worst Scaling, Anchored MaxDiff or Sparse MaxDiff for large item sets, Sawtooth gives you the tools to identify what truly matters to your customers, not just what they say matters.
• TURF Analysis, Segmentation and More: Sawtooth's methodology library covers the full spectrum of quantitative needs, so your entire research operation runs in one place.

Built-In Market Simulator

Every conjoint study comes with Sawtooth's powerful market simulator, an interactive tool that lets you model share of preference, run sensitivity analyses and play out competitive scenarios before making costly product or pricing decisions.

Straightforward Pricing, No Surprises

Sawtooth does not charge per respondent. Whether you're running a 200-person pilot or a 20,000-person global study, your cost stays predictable. It's one of many ways Sawtooth is built to serve researchers, not to meter their work.

World-Class Support from Real Researchers

Sawtooth's team is made up of experienced researchers and is known for delivering the best customer support in the industry. When you have a question about methodology, study design or platform capabilities, you get a real answer from someone who understands your work. Sawtooth backs every customer with hands-on training, thorough documentation and a thriving global user community anchored by the annual Sawtooth Research Conference.