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TRC Insights
Philadelphia/Southern NJ, PA
Key Categories
- Brand Equity
- Concept Optimization
- Conjoint Analysis/Trade-Off Analysis
- Pricing Research
- Product Development Research
Company Description
At TRC, we take great pride in our reputation for providing our clients with consistent, high-quality insights. This comes from experience, yes, but also from our innovative approach to the problem and our collaboration across teams (analytics, day-to-day researchers and senior level executives).
We’re able to deliver our clients a fresh, unique perspective because we’re fully committed to gaining and giving ongoing knowledge through long-term partnerships and academic relationships.
We serve many industries. Our clients range from Fortune 500 companies to medium-sized businesses poised to grow. Our expertise reaches industries such as health care, fintech, banking, pharma, medical devices, insurance, consumer packaged goods, business-to-business and technology.
White Paper and Case Study Library
Checkout our White Paper Library to find lots of helpful information on a variety of research topics and research solutions, as well as a wide range of case studies demonstrating how we helped our clients.
TRC Blog
Yes, we are research lovers and can't stop thinking about it. That's why we have our TRC Blog as an outlet for our team's everyday ruminations and ponderings. It hosts a plethora of articles, tying research to our everyday lives and vice versa.
Data Security
TRC Insights holds two of the most rigorous independent validations of data security available to a market research firm: HITRUST CSF Certification and a SOC 2 audit.
Together, they give our Fortune 500, healthcare, fintech, pharma, CPG, and utility clients verified assurance that their respondent data, study designs, and competitive intelligence are protected by best-in-class controls.
- Year Established
- 1987
Research Services and Specializations
Industries, Markets and Audiences Served
- Bio-Technology
- Business-To-Business
- Computer-Hardware
- Computers
- Computer-Software
- Consumers
- Financial/Investment/Banks
- Financial Technology (FinTech)
- Health Care (Healthcare)
- High-Tech
- Information Technology (IT)
- Internet/Web
- Medical/Surgical Products
- Packaged Goods
- Pharmaceutical Products
- Pharmacies/Drug Stores
- Pharmacists
- Telecommunications
Articles from TRC Insights
- The Case for Synthetic Data
- 7 Steps to Segmentation Success
- A Dynamic Approach to Featuer Prioritization
- Understanding Choice in Banking: Use of Discrete Choice Conjoint Analysis
- New Product Development: Stages and Methods
- How to Modernize Your Brand Tracking Study Without Losing Trend Data
- A How-to-Guide for Market, Brand and Advertising Tracking Studies
- Behavioral Conjoint: Measuring Impact of Conscious and Subconscious Factors On Choice
- Show and Tell: Applying Behavioral Economics to Surveys
- What Is Shrinkflation? Navigating Consumer Perception and Brand Equity Health
- Conjoint Analysis Primer: Why, What and How
- How to Determine Sample Size in Conjoint Studies
- Looking Back vs Forward: When to Consider Conjoint over Key Driver Analysis
- Two-Dimensional Max-Diff (2DMD)
- Product Configurator
- Asymmetry in Product Features: Use of the Kano Method
- Identifying Feature Importance: A Comparison of Methods
- You May Get More than You Pay For
- TURF: New Methods for Implementation
- Monadic Price Testing vs Price Laddering
- How to Improve Your Segmentation with Max-Diff
- Max-Diff for Feature Prioritization: Is the Output Telling the Whole Story?
- Segmentation Success
- Survey of Analysis Methods: Key Driver Analysis
- Cluster Analysis for Segmentation Gets Complicated