Directory of Top Market Research and Insight Solution Providers

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TRC Insights

Philadelphia/Southern NJ, PA

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Key Categories
Brand Equity Concept Development Conjoint Analysis/Trade-Off Analysis Product Development Research Concept Optimization

Company Description

Success in marketing boils down to knowing how and why buyers make choices. Yet most market research studies fail to put these choices front and center, nor do they combine the data they’ve gathered with other information. As a result they don’t capture what’s truly important to the consumer. At TRC, we believe that the best types of research ask people to make hard decisions – to prioritize their needs and desires. We specialize in the tools and techniques for measuring these choices, and use them to help clients solve various business problems.

Year Established:   1987

Research Services and Specializations

Industries, Markets and Audiences Served

1300 Virginia Drive, Suite 200
Fort Washington, PA 19034
United States
Customer Contact(s):
Rich Raquet, President
  • 215-641-2200
  • 800-275-2827
  • 215-643-6505 (fax)
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Affiliations & Certifications
HITRUST CFS Certified | Small Business Enterprise (SBE)