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V & L Research & Consulting, Inc.

Atlanta, GA

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Key Categories
Advertising Research Bus.-To-Bus. Research Ethnic Research Consultation Consumer Research Focus Group-Moderating

Company Description

V&L Research is certified by the American Marketing Association in New York as one of the Top 50 Marketing Research firms in the nation. Our award-winning, full-service marketing research firm offers extensive experience conducting research among multicultural and specialty markets including African Americans, Hispanics/Latinx, Asians, rural, seniors, teens and children. Our on-staff moderators have facilitated hundreds of focus groups and one-on-one interviews with low-to-moderate income consumers and vulnerable populations.

More than half of the work performed by V&L Research involves hard-to-reach audiences. We provide the information our clients need to serve their customers more efficiently and profitably. 

For three decades, we have conducted hundreds of studies for Fortune 500 companies. Approximately one-half of our clients are other national marketing research companies, marketing and advertising agencies and public relations firms that contract V&L to conduct multicultural research. Both principals are experienced African American moderators and bring cultural sensitivity and unique perspectives to share with our clients. V&L has a full staff of multicultural, bilingual professionals.

V&L builds your knowledge base

V&L is dedicated to helping clients develop a knowledge base about targeted audiences. We provide our clients with insights on their target populations and actionable solutions that address their needs.

Our team is extremely competent and offers expertise in researching key stakeholders, providers and end-users. We have knowledge about issues, opportunities and trends that only seasoned professionals could possess.

African American and bilingual moderators

Our staff moderators conduct studies to solve clients’ problems. We are capable of digging beneath the obvious to uncover the meanings and motivations for participants’ reactions. We're experienced in research for creative development, product development and strategic and marketing plans. Our moderators are experienced in a wide range of research methodologies including traditional focus groups, IDIs, dyads and triads. With experience in nontraditional qualitative techniques such as bulletin-board groups, teleconference/webinar focus groups, digital diaries and ethnographic interviews with video. We can also use an innovative approach of participant avatars for sensitive topics discussions.

Languages offered

English, Spanish, Mandarin Chinese and Taiwanese.

Minority certifications

  • Georgia Minority Supplier Development Council – MBE
  • Women’s Business Enterprise National Council – WBE
  • City of Atlanta: AABE, FBE, SBE
  • State of Georgia – GDOT – Certified DBE Firm
  • DeKalb County Certified Local Small Business Enterprise (LSBE), Minority Business Enterprise (MBE), Woman Business Enterprise (WBE)
  • Clayton County Certified Local Small Business Enterprise (LSBE), Minority Business Enterprise (MBE), Woman Business Enterprise (WBE)
  • IRB Training Certification to Conduct Research among Human Subjects


“My relationship with V&L Research goes back nearly 20 years when I was the VP of the African American Markets Group at Ketchum Public Relations in Atlanta. I entrusted them to work with me on a very important project with The Coca-Cola Company that surveyed the perspective of African American citizens and community leaders in Harlem, a very important market for them. It was the Harlem Community Audit. Their professionalism in facilitation, reporting and insights was very valuable to my overall recommendations of public relations programs they could and should implement...”

Betsy Hughes, President, BLH Public Relations Project/Client: Coca-Cola

“We consider them important partners. We work with both Delphyne and Dydra when a team of moderators are needed and/or when we need African American expertise. Our work has included topics of great sensitivity as well as mainstream products and services. V& L Research handles both with ease. They are quick to build rapport with our clients and those being interviewed.”

Susan Spalding – The Pert Group (Formerly)
Project/Client: Kraft Foods

“As a technical director at a private public health research and evaluation firm that contracts with the Centers for Disease Control and Prevention and other state and federal agencies, it is critical that I provide my clients with the highest quality services. When it comes to focus group recruitment and moderation, particularly with the African American audiences, that desired level of service is delivered by V&L.”

Michele Revels, PhD, IFC Macro (Formerly)
Project/Client: Centers for Disease Control and Prevention

“It was a distinct pleasure working with V&L Research and Consulting Inc. on the Engagement of Minority Communities in Public Awareness project for the US Department of Homeland Security. I would strongly recommend the firm. While executing research strategies, they engaged the respondents and swiftly regrouped under extreme circumstances during the sessions. I have done numerous studies, and I feel that I am proficient at assessing moderators. I admire the firm’s capability to conduct focus groups. Their moderating was instrumental in helping in getting the insights and answers we needed.”

Sharon Reed, Project Manager
Project/Client: US Department of Homeland Security

Year Established:   1991

Number of Employees:   15+

Research Services and Specializations

Industries, Markets and Audiences Served

3340 Peachtree Road N.E., Suite 1800
Atlanta, GA 30326
United States
Customer Contact(s):
Dydra Virgil, MBA, Principal
  • 404-218-7584
  • 404-218-8413
  • 866-800-1680 (fax)
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Affiliations & Certifications
American Association of Blacks in Energy (AABE) | Certified Minority Business Enterprise (MBE) | Disadvantaged Business Enterprise (DBE) | Female Business Enterprises (FBE) | IRB Training Certification to Conduct Research among Human Subjects | Insights Association (United States) | Local Small Business Enterprise (LSBE) | Small Business Enterprise (SBE) | WIRe (International) | Woman Owned Business Enterprise Certification (WBE)