Company Description

Health care Market Research Recruitment and Fieldwork

Since 2006, Vital Connections has specialized in qualitative and quantitative health care market research recruitment and fieldwork throughout Canada. We also recruit health care professionals throughout the United States. Our work is focused exclusively on connecting market researchers, pharmaceutical companies, health care consultancies and other research buyers with qualified health care professionals. We provide sample exclusively for market research, never for marketing or sales purposes.

Recruitment for Qualitative and Quantitative Research

We recruit physicians, specialists, nurses, pharmacists and dentists for in-depth interviews, focus groups, advisory boards, bulletin boards and quantitative surveys. We support in-facility, remote and hybrid research sessions, and we coordinate recruitment, screening, scheduling and participant communication throughout the study.

Our Canadian resources, built and maintained by us, include more than 15,000 physicians and specialists, 17,000 pharmacists and 17,000 dentists. We recruit physicians across a broad range of specialties, including oncology, cardiology, neurology, dermatology, surgery, ophthalmology, psychiatry and respirology.

For projects in the United States, we combine multiple health care professional data sources with our own recruitment, screening and project management process to identify and recruit qualified participants across a broad range of specialties.

Personally Managed Projects

Every project is personally managed by the owner, from feasibility through completion. Direct oversight keeps communication clear, allows decisions to be made quickly, and means the person accountable for the recruit is the person who scoped it.

Clients value our willingness to adapt to the requirements of each study. That includes building concise interview schedules that maximize moderator efficiency, continuing recruitment for particularly difficult-to-recruit respondent types and high priority participants, supplying fresh participants whenever feasible, and remaining flexible on pricing, including lower honoraria where appropriate while recommending higher honoraria only when necessary.

Feasibility Before Commitment

We provide candid feasibility guidance before accepting a project. When a target is not realistically achievable, we say so while there is still time to adjust the screener, the sample size, the honorarium or the timeline. We would rather identify a problem early than commit to a specification that cannot be delivered.

We can usually provide a preliminary assessment once we know the specialty, the number of completes, the methodology, the interview length, the honorarium, the fielding dates, and the key inclusion and exclusion criteria.

English and French Recruitment

Vital Connections recruits in English and French, including healthcare professionals in Quebec. Quebec recruitment is planned into a study from the start, based on the client's language requirements. Participants can be recruited in English, French or both, and where French screeners or materials are required and the client does not already have them, we arrange the translation.

Transparency Throughout Recruitment

We keep clients informed throughout the recruitment process, including when there has been no progress to report. Our aim is to give realistic updates, identify obstacles early, and keep working toward the strongest achievable result without creating surprises.

Vital Connections is a corporate member of the Insights Association and complies with PIPEDA.