Top Companies Offering Qualitative Marketing Research Software

QualSights is a human insights platform that helps brands grow by generating deeper and more authentic insights from consumers anywhere in the world in a remarkably fast and cost-effective manner.

Knit helps researchers run agency-quality quant and qual research at DIY costs, by taking the most time-intensive research tasks off their plate through Researcher-Driven AI.

Blix is an AI-powered verbatim coding and sentiment analysis software helping researchers and brands quantify open-ended feedback from surveys, reviews, and more, transforming textual data into actionable insights quickly and easily.

Discuss helps organizations, brands and agencies turn people’s experiences into insights by going beyond data points to bring in-depth insights to life across their organization in real-time, transforming customer relationships.

Discuss helps organizations, brands and agencies turn people’s experiences into insights by going beyond data points to bring in-depth insights to life across their organization in real-time, transforming customer relationships.

Fathom transforms open-ended analysis. It is 10 times faster, 5 times more detailed and effortlessly intuitive. Using AI and human oversight, it delivers unmatched thematic coding, sentiment analysis and insights across 136+ languages.

Recollective is the ultimate qualitative research platform with a simple mission: to help global brands and agencies bring the research they imagine, at any scale or duration, to life faster than ever.

Ascribe, the No. 1 global text analysis platform, has innovative AI-powered SaaS solutions, which make open end analysis easy: CX Inspector with Theme Extractor, Coder with AI Coder and a Team of Verbatim Analysis Experts.

Askia provides specialist survey software for MR professionals. Trusted by agencies all around the world, including Ipsos, who invested in the company and will standardize their data collection on Askia.

End-to-end qualitative research platform with video conferencing, backroom, transcription and analysis capabilities.

Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between customer experience, employee experience and market research.

The COVID-19 pandemic has upended traditional qualitative research and forced focus group professionals who would prefer an in-person research setting to use digital methodologies for their research. Unfortunately, most online…

My-Take is a greater Boston-based consumer insight technology and analytics company offering an advanced market research online community (MROC) platform and a team of professional researchers to deliver actionable insights for clients

aha! Insights Technology is the most strategic and comprehensive activity-based qualitative/quantitative hybrid research platform in the ResTech marketplace.

EthOS is an agile human insights platform that helps companies capture the real-world experiences of their customers, users and employees.