Recollective

Recollective is a qualitative research platform that helps brands and agencies find out what customers, employees and markets think and why. Every qual method sits in one platform: online communities, digital diaries, AI-moderated interviews, in-depth interviews and video focus groups. Projects launch in a day, not a week, run in 50+ languages with no per-word translation fees and return ready to share AI-assisted summaries almost instantly. Any team can run research, with or without professional qual researchers on staff. Brands can also bring in an agency partner whenever they choose.

Teams across the business use Recollective:

• Insights teams run more in-house projects across markets, with AI-assisted summaries ready for stakeholders as the data comes in.

• Product and UX teams test concepts and experiences with real customers before build time and budget are fully committed.

• Brand, marketing and CPG teams test concepts, ads and creative to rapidly learn which message lands and why before media spend is wasted.

• Customer experience teams use diaries and in-the-moment mobile tasks to see the moments surveys miss, in customers' own words, photos and video.

• Innovation teams start new ideas from real customer needs, with a standing community to co-create with.

• HR and employee experience teams gather honest input from employees across locations and languages.

How it Works

A project on Recollective runs start to finish in one place, from screening and engaging participants in qual activities through to analysis and reporting. Teams can mix methods within the same project: an online community for ongoing conversation, digital diaries and mobile ethnography for everyday moments, live video interviews and focus groups for depth, or concept, creative and co-creation activities ahead of a launch.

Recollective AI works alongside the team at every stage. The Conversation Task runs AI-moderated interviews that follow up on each answer in real time, in any language. Transcripts, translations and summaries arrive as responses are submitted. Ask AI supports you to question the data in plain language.

Our Customers

Microsoft cut time-to-insight by 80% after bringing qualitative research in-house on Recollective. Brands including RBC, Experian, Mattel, Nikon, Michaels, Meijer and ecobee use the platform, alongside thousands of customers in dozens of countries.

Agencies including C+R Research and Adelphi use Recollective to deliver every qual method from one platform, under their clients' brands, with flexible project or annual licensing.

Recollective is recognized in the GRIT Top 50 ranking of the most innovative suppliers in the market research industry.

Recollective is SOC 2 Type 2 compliant and hosts research data in a choice of five regions: the US, Canada, the EU, Australia and Korea. AI features use pre-trained models that are never trained on customer data. Customers can switch generative AI off. SSO is available for enterprise sign-on.