Company Description

Recollective is the qualitative research and insight community platform for agencies and brands who need research that moves fast without cutting corners on quality. Designed for researchers, it combines asynchronous activities, live video, participant management and AI-assisted analysis in a single platform, covering everything from three-day pop-up studies to multi-year insight communities.

For more than a decade, Recollective has powered some of the most demanding qualitative programs in market research. Trusted by leading agencies and brands including C+R Research, Adelphi, Experian, Mattel, Microsoft and Nikon, and consistently recognized in the GRIT Top 50.

Platform Capabilities

Recollective's toolkit covers the complete qualitative research workflow, from participant recruitment and engagement through to analysis and reporting.

Asynchronous and live: Activity-based research, discussion boards, question types, video IDIs and digital focus groups.

Reporting and analysis: Automated reports, transcripts and AI-assisted insights.

Participant management: Panel management, engagement tools and integration with external qual and quant research tools for a connected research environment.

Research Methods

Recollective supports a wide range of qualitative methods, giving researchers the flexibility to design studies that match the brief rather than the platform's limitations.

Exploration and discovery, customer journeys, evaluation and testing, digital diaries, ideation and co-creation, in-the-moment research, user experience research and long-term communities.

Recollective AI

Recollective AI runs through the full research workflow, from data collection through to analysis and reporting.

Conversation Task enables AI-moderated interviews at scale. The AI moderator adapts to each participant in real time, probing for depth and clarity the way a skilled moderator would, guided by your objective and with full awareness of what participants have already shared in the study. Studies that would take weeks to field across multiple markets can run simultaneously, in any language, with structured, comparable summaries generated the moment each conversation ends. For global programmes and large-scale qualitative work, Conversation Task changes what's operationally possible without adding headcount or fieldwork complexity.

On the analysis side, automated transcripts, AI-generated summaries and translation reduce manual effort from the moment data comes in. Ask AI enables researchers to interrogate study data in natural language, surfacing patterns across hundreds of responses without manual coding. All AI features are designed to give researchers a faster path to insight, with the interpretive work staying where it belongs - with the researcher.