Research Topics:

Qualitative Research

Content Type:

Glossary

Association For Qualitative Research (AQR) Definition

A U.K.-based association with the goal of promoting qualitative research within the market research arena and the broader business community and enhancing its perceived value in the process.

The Association for Qualitative Research, or AQR, is an organization of researchers, practitioners and others interested in qualitative research methodologies. AQR is a collaborative that provides resources, networking and learning opportunities and events to build the qualitative research community. It promotes excellence and innovation, as well as best practices, in qualitative research.

Who relies on the AQR?

Researchers from disciplines like social sciences, psychology and business, as well as other research professionals, academics and students, utilize the AQR’s collaborative events and learning opportunities. Also available to AQR members are research materials, workshops and conferences.

Why should I care about the AQR?

Professionals and members of academia with knowledge and experience in qualitative methodologies would be interested in AQR’s resources and supportive community. AQR provides access to cutting-edge research practices, methodological insights and opportunities to connect with fellow researchers.