Research Topics:

Qualitative Research | Quantitative Research

Industry/Market Focus:

Consumers

Content Type:

Glossary

Analysis Definition

The process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data so that decisions about a given subject can be made.

In marketing research, analysis is the systematic examination and interpretation of data collected from many sources related to a market. It involves identifying patterns, trends and insights to make informed decisions. Analysis is vital in marketing research because its findings point to why business is succeeding or not quite reaching potential. By studying such factors as customer behavior, market trends and the competition, businesses can determine their next move, such as altering products or strategies. The findings can form the foundation of informed decision making and effective marketing campaigns.

Who relies on analysis?

Businesses, organizations and marketing professionals use market research analysis to help them understand their audiences, competition and industry trends. The goal of the insights collected through analysis is to lead entities to develop better marketing strategies and to formulate improved business decisions.

Why should I care about analysis?

Analysis in marketing research provides valuable information to businesses and marketing professionals to understand customer needs, preferences and market dynamics. This knowledge helps professionals make data-driven decisions, minimize risks and increase the chances of business success.