Research Topics:

Political Research | Quantitative Research | Software-CATI (Telephone Interviewing)

Content Type:

Glossary

Blocked Calls Definition

Blocked Calls are calls that receive busy signals or calls where the receiver automatically rejects calls from unidentified phone numbers.

In market research, blocked calls are phone calls made by researchers that are prevented from reaching their intended recipients because of call blocking apps, spam filters or the recipient's choice to block unknown or unwanted calls. In many cases, those calls receive busy signals or are rejected because they are from unidentified phone numbers. Blocked calls can result in incomplete data collection and alter the accuracy of research findings, so businesses work to reduce their frequency. Overcoming the phenomenon of blocked calls helps the integrity of research outcomes.

Who is affected by blocked calls?

Telephone surveys and interviews frequently are conducted by market researchers, data analysts and similar organizations, meaning they are greatly impacted by blocked calls. Findings from their efforts can be incomplete or inaccurate depending on the number of blocked calls encountered.

Why should I care about blocked calls?

Blocked calls can lead to biased or incomplete data, factors that impact the quality and reliability of research results. Addressing blocked calls is vital for obtaining accurate insights.