Research Topics:

Consumer Research | Quantitative Research

Industry/Market Focus:

Consumers

Content Type:

Glossary

Ad Hoc Surveys Definition

Questionnaires administered to the target audience with no prior contact by the researcher.

Ad hoc surveys are conducted on a specific, one-time basis to collect targeted information for a particular purpose. They are not part of an ongoing or regular survey program. These surveys are designed to address specific research questions or business needs. The importance of ad hoc surveys is their flexibility and efficiency. They provide a quick and focused way to gather data when traditional, ongoing survey methods may not be possible or needed. Ad hoc surveys help businesses, advertisers and marketers to save time and resources. They also allow for immediate actions based on the survey findings.

Who relies on ad hoc surveys?

Businesses, organizations, researchers and government agencies use ad hoc surveys to obtain timely insights on particular issues, to make informed decisions or to evaluate specific projects or initiatives.

Why should I care about ad hoc surveys?

Ad hoc surveys are valuable to entities that seek timely and tailored information to address specific problems or make critical decisions. The surveys collect data and findings that are directly relevant to individual needs without the burden of long-term survey commitments or unnecessary expenses.