Research Topics:

Market Opportunity Studies | Market Statistics

Content Type:

Glossary

Boundary Files Definition

Geographic features such as streets, railroads, blocks, described in a manner that is understandable to a computer.

Boundary files define the boundaries or limits of geographic areas, such as neighborhoods, postal codes, census tracts or administrative regions. These files allow users to geographically visualize and analyze such data as demographics, economics and consumer behavior. Boundary files contain spatial context and attributes that can uncover consumer trends, disparate and correction, all of which is information that’s valuable in strategic planning and marketing campaigns.

Who relies on boundary files?

Marketing research professionals,  businesses, government agencies and data analysts are among the professionals that employ boundary files to collect data for such purposes as target audience segmentation, site selection, market sizing and understanding the spatial distribution of customers and competitors.

Why should I care about boundary files?

Data in boundary files in marketing research are fundamental for making informed business decisions because they accurately map and analyze target markets, identify growth opportunities, allocate resources effectively and create targeted marketing strategies.