Research Topics:

Consumer Research | Data Analysis | Market Statistics

Content Type:

Glossary

Consumer Expenditure Survey (CEX) Definition

Data gathered in an ongoing survey by the Bureau of Labor Statistics on the expenditures of consumers.

The Consumer Expenditure Survey, or CEX, is a comprehensive data collection program conducted by the U.S. Bureau of Labor Statistics to gather information about the spending habits, income and demographics of American households. The data provides insights into consumer purchasing patterns, preferences and trends. What’s more, the numbers can be used by marketing professionals and businesses to identify target audiences, create personalized marketing messages and adjust strategies based on changing consumer demands. 

Who relies on CEX?

Marketing professionals, businesses, economists, policymakers and researchers rely on CEX data to understand consumer behavior, determine market opportunities, create targeted marketing strategies and pinpoint the impact of economic policies on consumer spending.

Why should I care about CEX?

CEX numbers provide marketing data and business insights to tailor product and service offerings, as well as marketing campaigns, according to consumer preferences. The data can be used in long-range planning and decision-making processes.