Research Topics:

Quantitative Research

Content Type:

Glossary

By The Numbers Definition

A column in Quirk's Marketing Research Review magazine that acts as a forum for researchers to explore and discuss issues related to quantitative research.

By The Numbers refers to the quantitative analysis of data to develop actionable insights and make informed decisions. It involves collecting, measuring and interpreting numerical data related to various aspects of marketing, such as customer behavior, market trends and campaign effectiveness. The data is collected in a systematic and objective way to better ensure evidence-based decision-making that can lead to more effective and efficient marketing strategies thus fostering business growth. What’s more, this approach helps in understanding the measurable impact of marketing strategies and initiatives.

Who relies on By the Numbers?

Marketing managers, market researchers, analysts and executives from organizations of all sizes, use quantitative marketing research to assess the success of marketing efforts and optimize marketing strategies.

Why should I care about By the Numbers?

By The Numbers provides articles on all aspects of quantitative research. Topics can examine unbiased views of the effectiveness of marketing campaigns, as well as identify trends and permit data-driven decisions rather than relying solely on intuition. By relying on data from studies of the type covered in the By the Numbers column, companies can allocate resources wisely, refine targeting, and adapt strategies based on empirical evidence.