Research Topics:

Point-of-Purchase Research | Product Purchasing Studies | Shopper Insights

Industry/Market Focus:

Retailing

Content Type:

Glossary

Electronic Point Of Sale Systems (EPOS) Definition

Used to streamline stock control and ordering systems through barcode scanning and designed for the automatic processing of credit card payments.

Electronic point-of-sale systems, or EPOS, are computerized systems used in retail and business to process real-time transactions, record sales and manage inventory. EPOS relies on bar codes and is designed to automate credit card processing. In marketing research, EPOS plays a role in marketing research as it collects and probes real-time data related to customer purchases, preferences and behaviors. Insights generated from the data are used to track consumer trends, product performance and overall sales metrics. This data-driven approach allows for more targeted marketing campaigns, personalized customer experiences and better inventory management. Other benefits of EPOS include identifying seasonal buying habits and patterns, enhancing pricing strategies and uncovering potential growth opportunities.

Who relies on electronic point-of-sale systems (EPOS)?

Large and small retailers – supermarkets, clothing stores and electronics merchants, to name a few – on EPOS to study and collect data on consumer buying patterns, pricing, inventory management and marketing campaigns.

Why should I care about electronic point-of-sale systems (EPOS)?

Data collected and insights produced through EPOS provide a greater understanding of customer preferences. In detail, they identify high-performing products, determine optimal inventory levels based on demand and provide direction for marketing toward specific customer segments. By supplying businesses with a comprehensive view of the marketplace, EPOS allows businesses to adapt quickly to market trends.