Research Topics:

Shopper Insights

Industry/Market Focus:

Retailing

Content Type:

Glossary

E-Commerce Definition

The exchange of goods, information products, or services via an electronic medium such as the Internet.

E-commerce is the exchange of goods, information products and services via an electronic medium like the internet. Among the online transactions in this digital marketplace are online shopping, online banking and digital payments. Marketing professionals and businesses of all sizes research e-commerce to provide insights into consumer preferences, purchasing patterns and market trends. Findings and insights allow businesses to create effective marketing strategies, improve customer experiences and enhance product and service offerings in the digital world.

Who relies on e-commerce?

Market researchers, analysts and advertisers study online consumer behavior,  trends and preferences to create a more profitable online experience for merchants. Insights also are used to improve customer offerings and services.

Why should I care about e-commerce?

Understanding e-commerce is essential for marketing professionals because online has become a major component of modern commerce. Transactions in this virtual marketplace impacts consumer behavior, market trends and business strategies. Turning away from e-commerce opportunities means lost sales and an absence of growth and innovation.