Research Topics:

Focus Group-Facilities | Pre-Recruit Interviewing | Qualitative Research | Recruiting-Qualitative

Content Type:

Glossary

Focus Group Recruiter Definition

A focus group facility employee or independent contractor responsible for screening pre-recruits and ensuring that all recruited respondents comply with specifications detailed for the project and that they turn up at the correct place, at the right time, being fully aware of what is expected of them.

A focus group recruiter is a focus group facility employee or independent contractor responsible for identifying, selecting and recruiting participants for focus group discussions. They also screen pre-recruits and ensure that all recruited respondents comply with details for a research project. Recruiters make sure that all recruited participants represent the target demographic or audience for the research. Their expertise in screening, selecting and inviting participants contributes to the validity and reliability of research findings. Inaccurate participant selection can skew insights and misguide business strategies. Focus groups are small groups of individuals who share their opinions, perceptions and experiences about a specific product, service or topic. So, the success of a focus group hinges on the participants' ability to provide authentic and insightful feedback. 

Who relies on a focus group recruiter?

Marketing agencies, research firms and businesses look to focus group recruiters to assemble competent focus groups that accurately reflect target markets and that produce usable insights into consumer preferences, attitudes and behavior.

Why should I care about a focus group recruiter?

Focus group recruiters work to ensure that insights collected from focus group discussions are relevant and representative of a particular target audience. Information collected through focus groups can provide insights into customer preferences and pain points. Simply put, a skilled focus group recruiter can improve the quality and reliability of the data collected in focus groups.