Research Topics:

Focus Group-Facilities | Qualitative Research | Recruiting-Qualitative

Content Type:

Glossary

Full Group Definition

A focus group with eight to 10 participants. A less-than-full group is normally referred to as a mini-group.

The phrase “full group” has two meanings in marketing research. The first is a focus group with eight to 10 participants. A partially filled group normally is called a mini-group. The second refers to the entire population or target audience that a study aims to understand. The group consists of all potential participants who share the characteristics being studied. The full group represents all individuals relevant to the research objectives. The concept ensures the validity and generalizability of insights because selection biases are minimized and researchers are permitted to draw accurate conclusions about the larger population. 

Who relies on full group?

Marketing professionals, researchers, analysts and decision makers seek to achieve full-group status in their focus groups to gain full insights into customer behavior and preferences, as well as market trends.

Why should I care about full group?

The concept of full group forms the foundation of accurate and meaningful insights. By comprehending the entire target population, marketing professionals and businesses can avoid bias and ensure that research findings are representative and applicable to the broader context. Neglecting the full group could lead to skewed conclusions.