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Results for “One On One”

Total: 6577

  1. article

    San Diego downtown relies on research

    Researchers used focus groups and telephone surveys of San Diego residents to determine their perceived obstacles to and benefits of using and enjoying downtown San Diego.

  2. article

    QRCA responds to article on qualitative cheaters

    QRCA member Judy Langer responds to Marc Goodin's article addressing professional respondents in qualitative research and details what action has been and can be taken to control cheaters and repeaters.

  3. article

    How to mitigate AI's impacts on your marketing research

    AI adoption in marketing research is in danger of outpacing the governance, training and methodological rigor required to use it responsibly. Drawing on practitioner data and the PAIR framework, this article shows why AI in research must be actively curated – not blindly deployed – to mitigate bias, protect data quality and strengthen, rather than distort, customer understanding

  4. article

    Real answers from real respondents on how to create better B2B surveys

    A research-on-research study on the pain points for B2B survey participants found that valuing the respondent’s time might be a key path forward for boosting response rates.

  5. article

    Q&A: L’Oréal and InSites Consulting on what makes their insights partnership strong

    L’Oréal and InSites Consulting discuss their year long collaboration on a community approach to integrate consumer feedback directly into their product development. That collaboration made them the winners of the 2022 Client/Supplier Collaboration Award. This award was created to recognize a team of end-clients and suppliers that have worked together on at least one project and have an ongoing relationship centered around research used to solve strategic problems.

  6. article

    Intention vs. action: Consumers focus on sustainability in 2022

    Driven by concerns over the climate emergency, consumers are changing purchasing habits and looking to brands to step up. In this article, authors consider three consumer trends focused on sustainability: climate changers, pursuit of preloved and rural urbanites.

  7. article

    The Power of Packaging: Based on Experience and Built for the Future

    Looking for best practices and guidance on designing packaging that drives shopper growth? Behaviorally has compiled 50 years of experience into one e-book that provides the help brand marketers need to guide packaging design today and into the future.

  8. article

    8 tips for conducting research on a budget

    Eliza Jacobs, PBS, shares tips for conducting high-quality research on a limited budget.

  9. article

    Which ads make an impact on social?

    A research study looks at ad performance on social media, narrowing in on the factors that help create top-performing ads.

  10. article

    Trade Talk: Readers weigh in on the year ahead

    Quirk's Editor Joe Rydholm shares a snapshot of the plans some corporate researchers have in mind for 2019, based on the 2018 Q Report survey.

  11. article

    How consumers plan to shop on Black Friday and Cyber Monday

    A breakdown of findings from an American consumer survey on Black Friday and Cyber Monday.

  12. article

    The impact of survey design on respondent honesty

    Editor’s note: Alex Wheatley is research innovator at research firm Lightspeed GMI, London. This is an edited version of a post that originally appeared here under the title, “Survey confession: the impact of survey design on honesty.” There are many ...