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Total: 6577

  1. article

    7 steps for taking action on insights

    Seven steps you should take to connect your customer insights to concrete business initiatives.

  2. article

    The impact of survey duration on completion rates among Millennial respondents

    To court and keep Millennials as respondents, researchers owe it to themselves and their target audiences to keep surveys as brief as possible.

  3. article

    Translating social wisdom into lessons on community engagement

    Editor’s note: Rachel Belinky is community strategist at market research firm Ipsos SMX, Cincinnati. This is an edited version of a post that originally appeared here under the title, “Leveraging social wisdom for better community insights.” As market researchers we ...

  4. article

    The lasting impact of crises on brand perception

    Editor’s note: Rion Martin is the marketing director of social media technology firm, Infegy, Kansas City, Mo. Dennis Syrkowski is the president of the automotive practice at Phoenix Marketing International, Rochester Mich. With Ford recently recalling nearly 600,000 vehicles and ...

  5. article

    Why retailers should stop relying on old strategies to stay relevant

    Editor’s note: Demetrios Tzortzis is associate principal of digital strategy at marketing technology and services company Acxiom, Denver. This is an edited version of a post that originally appeared here under the title, “Will retailers bend for these trends?” The ...

  6. article

    Pricing research: A new take on the Van Westendorp model

    Michael Lieberman explores a new extension of the Van Westendorp price sensitivity meter.

  7. article

    Mapping the chain of influence on consumer choice

    A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.

  8. article

    Can you test print ads on the Internet?

    Most advertisers don’t bother to pre-test print ads. This article discusses the reasons for and development of print testing methodology for the Internet.

  9. article

    Maxfli puts a new spin on its golf ball line

    Maxfli used a variety of qualitative and quantitative approaches to guide logo, packaging and advertising redesign in an effort to create a niche in the multimillion-dollar golf industry.

  10. article

    Trade Talk: The inside scoop on targeting teens

    This month's column reviews Wise Up To Teens, a quick-reading 300 pages of insights gleaned from years of talking to and listening to teenagers.

  11. article

    Trade Talk: A quality reference on qualitative

    Quirk's Editor Joseph Rydholm reviews Hy Mariampolski's Qualitative Market Research, a book intended to serve as a comprehensive guide to all things qualitative.

  12. article

    By The Numbers: An update on the state of 'working phone rate'

    A look at how working phone rate is computed and where it stands today.