Editor's note: Based in New York City, Dan Coates is president, MaryLeigh Bliss is chief content officer and Xavier Vivar is vice president of operations at research company Ypulse Inc.
Millennials are slowly but surely asserting their generational dominance in one venue after another. According to the Bureau of Labor Statistics, one in three members of the current U.S. workforce is a Millennial, rising to nearly half (44 percent) by 2025 using the most restrictive definition of the Millennial generation (birth years 1981 to 1999).
We’ve also run the numbers on the January 2015 Current Population Survey conducted by the U.S. Census Bureau and, despite graduating into the worst recession since the great depression, Millennials 18-34 years old are responsible for 29 cents of every dollar earned in the U.S. This will surely rise as Millennials grow to dominate the workforce and ascend the corporate ladder.
They will soon dominate the U.S. household as well. According to data from the U.S. Department of Health and Human Services, Millennials were parents to 82.7 percent of the nearly 3,988,076 live births in the U.S. in 2014, a percentage that will only grow as Millennials get jobs, move out and form their own households.
Our firm has been studying Millennials for more than 11 years and while some complain that they’ve already heard far too much about the largest generation in American history, our sense is that their generational impact has only just begun.
A year ago, we explored a trend that we called Ain’t Nobody Got Time for That within our quarterly trend analyses, lifting from the memeo-sphere a sentiment that describes how patience is waning among the youngest members of our society. This generation is relentlessly driving changes to the way products and services are delivered, pushing the on-demand economy further and looking for solutions to everyday annoyances that save them effor...