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Results for “One On One”

Total: 6577

  1. article

    Teens respond well to online research on games

    The Internet poses exciting new research possibilities. Chilton Research Services used an online panel of 11-to-18-year-olds to collect data on the general area of technology and media as well as computer games and on-line gaming.

  2. article

    Part I of a two-part report on the 2007 Confirmit Market Research Software Survey

    A worldwide survey of researchers found interest in changing current software packages and a surprising reliance on in-house-built data analysis tools.

  3. article

    By the Numbers: A step forward on measuring marketing research ROI

    Thoughts on the research ROI movement and why Coke’s approach is important.

  4. article

    Qualitative research panels: a new spin on traditional focus groups

    Engaging the same group of respondents for an ongoing set of interviews can save money, help foster camaraderie among participants and impose discipline on internal client-company teams.

  5. article

    Data Use: Thoughts on our overreliance on

    Many researchers don’t fully understanding how to properly interpret the results of statistical testing, which makes them incorrectly interpret non-significant findings as not meaningful and place too much emphasis on findings that are statistically significant.

  6. article

    Qualitatively Speaking: The effects of 9/11 on Hispanic research

    The terrorist attacks on September 11 were seen and felt by all segments of the American society, including the Hispanic community. This article discusses the effects of September 11 on Hispanic research and offers suggestions in increasing respondent cooperation in focus groups that have helped many who work in the Hispanic research market.

  7. article

    Interpreting research data: It all depends on the context

    Interpreting research data depends on the context. Often, the only context that exists is within the minds of company leaders and the expectations and desires may vary substantially between executives. This article presents a four-step process to help bring leaders together on expectations and desires while establishing a context for findings.

  8. article

    How to continue your research education on a budget

    Research education and training is a crucial part of keeping the industry alive, robust and relevant - don't let it suffer in a down economy. The authors suggest several ways to further research education and training even on the tightest of budgets.

  9. article

    What effect does tabletop shape have on focus group dynamics and client viewing?

    After circumstances forced him to conduct focus groups using a circular table, the author began investigating other table configurations to gauge their impact on the qualitative process.

  10. article

    The Q Report: Facts and figures on a slice of Quirk’s readership

    From job satisfaction levels to where the insight function fits within the organization, how do you compare to these findings from Q Report survey responses?

  11. article

    Ethical and effective: Conducting market research on mental health topics

    While there has been an increase in mental health conversations, the marketing research industry still lacks a standard set of guidelines to approaching mental health topics. Researchers are not trained to offer mental health advice, but there are measures to be aware of when conducting studies surrounding it.

  12. article

    The Researcher's Bookshelf: Putting a spotlight on racial inequality and business leader blind spots

    Pepper Miller’s new book “Let me Explain Black, Again” lays out steps researchers can take to include Black people in research. This article is a breakdown of the seven business leader blind spots mentioned in the book.