Quirk's

Search

Search Quirk's

Results for “One On One”

Total: 6577

  1. article

    SurveyMonkey Webinar: How to Get Quick Insights on your Product and Marketing Concepts

    SurveyMonkey held a webinar titled, 'How to Get Quick Insights on your Product and Marketing Concepts,' on June 9, 2020.

  2. article

    18 Top Marketing Research Companies in Toronto, ON for 2019

    A Quirk's resource guide covering marketing research product and service suppliers in the Toronto, ON metro area for 2019.

  3. article

    Marketing research strategies for understanding Millennial influence on B2B markets

    As Millennials enter middle-level and senior leadership positions, marketers and researchers should consider new strategies for understanding their influence on B2B markets.

  4. article

    Count me in: the impact of "other' on research respondents

    Editor’s note: Ryan Sullivan is quality control manager at iModerate, a Denver research firm. Last year’s elections saw a number of historic firsts – the first Mormon to run for president on a major party ticket, the first openly LGBT ...

  5. article

    Study shows impact of online survey length on research findings

    It is common knowledge in the research industry that the percentage of respondents dropping out of Web surveys will rise as questionnaires lengthen. It is less known how such mid-survey terminations affect study findings. This article discusses recent experiments conducted by Burke, Inc. and SPSS MR showing that questionnaire dropouts can indeed impact results - particularly on concept tests, the most common use of Web surveys.

  6. article

    Ads targeting Hispanic consumers can’t rely solely on cultural nuances

    It’s not enough for ads targeting the Hispanic market to simply have Hispanic faces or content in them. They must be part of an overall strategy and follow guidelines, which the author explains in detail, such as tell a simple story, educate the U.S. Hispanic audience, and communicate and repeat only one or two key benefits.

  7. article

    The domestication of man: more men taking on cleaning chores

    Survey data from Mintel indicates that men are becoming more active in taking on household chores, such as cleaning and shopping.

  8. article

    A look at the impact of boredom on the respondent experience

    The first of a two-part series on improving online respondent engagement looks at the problems caused by factors such as overlong questionnaires and the overuse of grid-type questions.

  9. article

    Accountemps relies on surveys to keep tabs on personnel

    For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.

  10. article

    Research insights: Understanding 'greedflation' and its impact on consumers

    According to recent consumer research, Americans are prepared to switch from their favored brands to save money. As consumers continue to feel the impact of inflation, brands must take the time to understand and deeply consider consumer sentiment before setting prices.

  11. article

    Quirk’s multimedia archive: Providing marketing research insights on your schedule

    This article summarizes five Webinars that are available in Quirk’s multimedia archive.

  12. article

    Trade Talk: This time, the lights stayed on

    Quirk's Editor Joseph Rydholm shares a quick recap of the 2018 West Coast Quirk's Event.