Throughout the year Quirk’s partners with research companies to produce MR-related Webinars that help you keep up with the ever-changing marketing research industry. While you can register and listen to a live Webinar, we include every session in our multimedia archive to provide you with quality content no matter when you’re free to listen.
We currently offer more than 70 Webinars covering a range of topics. This article provides summaries of five recent recordings for those looking to dive into Quirk’s Webinar archive.
What’s missing from customer decision journey work?
Digital and social media are changing the customer decision journey. The result? Effectively influencing customers is tougher than ever.
This Webinar highlights three principles you can turn to when conducting your next customer journey study. Heart+Mind shares a case study and touches on why many customer decision journey studies fall short, how emotional touchpoint identification can heighten engagement and more.
How to use a mixed methodology approach to get more connected, complete insights
Many methods of research are designed to answer specific questions. However, sometimes combining methods and repeating the research process is a better option – allowing you to build upon previous insights while ensuring no knowledge is lost from one phase to the next.
In this Webinar, Gutcheck discusses when it is appropriate to conduct mixed methodology research, as well as what specific methodologies work best together. Additionally, the Webinar looks at several case study examples on conducting mixed methodology research.
Everything old can be new again
The research landscape is rapidly evolving – and so are the approaches, methodologies and tools available. But is the latest always the greatest? In this Webinar, 20|20 Research explores the idea that, with a little creative thinking, the tried-and-true can trump the shiny and new.
Check out this Webinar if you are interested in learning how to maximize the full potential of the MR tool kit that exists today. Learn what questions to ask when deciding which factors should influence your research design. The Webinar also covers tips on blending old approaches to create new methodologies.
Trends you actually need to know, creating value at the intersection of human understanding and market dynamics
A host of trends – from frictionless consumption to the ethics economy – are shaping the way people make decisions. Looking for ways to incorporate consumer empathy, cultural forces and brand strategy to win over consumers?
Heart+Mind Strategies explores how brands can better engage with clients by relying on human-centered insights and market outcomes. Check out this Webinar to learn from case study examples how understanding the connections between people, ideas, products and organizations – as well as whole contexts and systems that support these connections – can create stronger bridges between research insights and business results.
Reward strategy best practices to optimize response rates
Whether you’re conducting online panels, focus groups, one-on-one interviews or in-field intercepts, you need incentives that align with participants’ expectations.
In this Webinar, Hawk Incentives shares tips on choosing the right reward strategy for your research. Presenters cover when it is important to offer reward choice to help ensure all participants are satisfied, as well as why it is important to send out customized rewards. The Webinar also shares cost-effective, safe alternatives to cash rewards that still drive participation.
Quirk’s multimedia archive has so much to offer so be sure to check out the Webinars above or browse the archive by topic! If you are interested in being in-the-know for future live Webinars, view our event calendar on Quirk’s Web site or in each issue of Quirk’s e-newsletter.