Quirk's

Search

Search Quirk's

Results for “One On One”

Total: 6577

  1. article

    Insights teams identify missed moments in autoimmune care

    Day One Strategy and Sanofi are finalists of the 2026 Healthcare/Pharmaceutical Research Project award, a category in the Quirk’s Awards. This project focused on an autoimmune disorder that often gets overlooked in adults. Traditional research had gaps that made it harder to properly diagnose and intervene accordingly, so this project found a new way to look at the problem.

  2. article

    Taking a more holistic view of data quality

    Data quality review often focuses on eliminating fraudulent data or data from respondents whose responses are questionable. But exclusionary quality reviews are only one part of the equation and do not always guarantee insightful findings. The approach explored here seeks to not only eliminate bad data but to identify the most valuable data.

  3. article

    Measuring consumer attitudes: what is your scale really telling you?

    One of the fundamental purposes of market research is to understand a targeted audience. This article discusses how several alternative attitudinal scales were tested on more than 1,000 respondents, measuring the same attribute yet providing radically different empirical results.

  4. article

    Key Lime Interactive Virtual Session: The Consumer Reset: Creating Trustworthy Digital Experiences Amid Shifting Expectations

    Key Lime Interactive was one of the organizations that presented during the March 12, 2025, Quirk’s Virtual Sessions – Consumer Reset series. The organization’s session was on creating digital experiences that live up to consumer expectations during this time of shifting expectations.

  5. article

    Rival Technologies Virtual Session: AI in 2025: Industry Adoption, Practical Tips and What’s Ahead

    Rival Technologies sponsored one of the eight sessions which were a part of the Quirk’s Virtual Sessions – AI and Innovation series. The session took place on January 30, 2025, focused on industry adoption and what’s ahead for AI along with providing some tips.

  6. article

    Sago Virtual Session: Enhancing Respondent Engagement for Better Data Quality

    Sago was one of six organizations that participated in the November 20, 2024, Quirk’s Virtual Sessions – Data Quality series. The presentation from the two Sago speakers focused on respondent engagement in both quantitative and qualitative studies.

  7. article

    The incidence of understanding incidence

    One of the most critical yet often confusing measures in marketing research is incidence. This article discusses incidence, including defining and calculating incidence and addressing its impact on costs.

  8. article

    In defense of the human heart: Why AI will make human intelligence more valuable

    As AI spreads to every corner of market research, the one thing that becomes more valuable its insights are human data. The human experience is impossible to recreate on a computer and in the coming years, this will prove paramount to researchers.

  9. article

    Half of women say brands are missing the mark

    Brands are missing out on authentically engaging with over 70 million Americans. How? They are missing the mark when it comes to connecting with women. Is your brand one of them?

  10. article

    The shining temple in the customer jungle - How value-added research will get you there

    Watching customers use your products and asking them about how they use them can lead to insights on how to add value to existing products and introduce new ones.

  11. article

    Temporary is here to stay

    An article on pop-up stores in the November 15-21 Bloomberg Businessweek got me to thinking about some of the rich ethnographic opportunities they present to researchers. Beyond including one of the best unintentionally great quotes I’ve seen lately (“This whole ...

  12. article

    When tracking customer feedback, could the customer be the problem?

    One advantage of being a small business is that we tend to have direct contact with our customers. This contact is vital to the way we operate our business. On a daily basis we hear what is working or not ...