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Total: 6577

  1. article

    The impact of gender in e-mailed survey invitations

    In response to a similar exercise in Germany, the author fielded a test in Australia to see if prospective respondents would respond differently to an e-mailed survey invitation sent by a man versus one from a woman. While gender appears not to be a factor, some interesting findings arose from including location-specific information in the subject line.

  2. article

    Halal food: 3 insights for breaking into a $1 trillion food industry

    Editor’s note: Steve Murphy is co-founder and director of Malaysia-based market research firm Green Zebras. Yazid Jamian is director of the same firm. The global halal food market has gone from a specialist market to one valued at $1.1 trillion ...

  3. article

    What do Shakespeare and marketing research have in common?

    Editor’s note: Reyn Kinzey is vice president of Kinzey and Day Market Research, Richmond, Va. It’s pretty audacious to think about re-writing Shakespeare (although thousands of directors have done it), but I’d like to change one scene in Hamlet. When ...

  4. article

    In the U.S. and overseas, CNH Global talks to loader backhoe users to develop new models

    There are many types of construction equipment, without which modern construction would not be possible. The most versatile and most often purchased type is the loader backhoe. This article is a case study of how one of the oldest and most successful construction equipment companies used marketing research to develop advanced designs for loader backhoes.

  5. article

    For performance reviews, make your rounds like a doctor

    Wondering if it's time to scrap the performance review charade? Don't throw the proverbial baby out with the bath water just yet. Quint Studer explains how to turn the old-fashioned (obsolete) performance review system into one that really, well, performs.

  6. article

    5 practices to boost your personal and professional standing

    Editor’s note: Margaret Page is founder and CEO of Etiquette Page Enterprises, a Western Canadian training organization, and author of The Power of Polite, Blueprint for Success and Cognito Cards – Wisdom for Dining & Social Etiquette. At one time, ...

  7. article

    Data Use: Using latent class analysis to identify individual differences

    Customer satisfaction researchers often use statistical methods to infer how “important” various drivers are to overall satisfaction scores or customer loyalty indices. This article discusses latent class analysis, a technique that addresses respondent heterogeneity, which is one of the most significant pitfalls of traditional methods for computing derived importances. These methods provide a deeper understanding of individual differences between customers.

  8. article

    Pfizer conducts research with doctors to improve usability of men's health inventory

    Pfizer developed the Sexual Health Inventory for Men to help indicate the presence or absence of erectile dysfunction. The results of the tool guided Pfizer's marketing campaign to create awareness about male erectile dysfunction while promoting Viagra, one of the company's products.

  9. article

    Diary of a moderator

    Moderating focus groups involves much more than what is seen through the mirror. Moderators must manage multiple priorities while dealing with numerous unexpected challenges. This article is a diary of a typical week in the life of one moderator. It provides an example of the many tasks, challenges and obstacles moderators may face daily.

  10. article

    Taking the leap into the future of surveys

    Editor’s note: Katrina Lerman is senior researcher and corporate videographer with Boston research firm Communispace. I have seen the future of surveys. And it’s glorious. But man, do we have a way to go. When a recent project for one ...

  11. article

    How to recruit articulate research respondents

    Editor’s note: Kara Kohr is field team leader at Insights in Marketing, a Wilmette, Ill., research firm. This is an edited version of a post that originally appeared here under the title “How to recruit for articulate research respondents.” One ...

  12. article

    Ancient Greeks and the focus group

    Editor’s note: Rob Stone is CEO of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the same title. I’ve never had anyone wear a toga to one ...