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Results for “One On One”

Total: 6578

  1. article

    Relationship marketing in the new normal

    Thoughts on how businesses and marketers can maintain ties with customers while dealing with the effects of COVID-19.

  2. article

    Decision-making and risk: Relentless preparation is the key to market insights

    Lessons on decision-making and risk researchers and insights professionals can learn from Alex Honnold’s free solo of Yosemite’s El Capitan.

  3. article

    Don’t pollute mobile ethnography with too many questions

    Tips on conducting quality mobile ethnography without succumbing to the curse of the “over question.”

  4. article

    Forming alliances to lead through disruption

    Reflections on the 2018 A.C. Nielsen Center Alumni and Friends Summit.

  5. article

    Techniques for unmasking the online ‘performers’

    Thoughts on how to work around and see underneath consumers’ tendency to present idealized versions of themselves in social media and in online research.

  6. article

    Must-read books for marketing researchers – keep the suggestions coming!

    Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.

  7. article

    The Market Research Summit 2014: a whirlwind recap from London

    Drawing on her experience at The Market Research Summit 2014 in London, Saros’ Maya Middlemiss explores the many changes in market research and her top takeaways from the event.

  8. article

    Turn first-time clients into repeat clients – and retain them

    Focusing on the importance of repeat clients, this article suggests eight different methods research suppliers can use to turn try-ers into buy-ers.

  9. article

    Trade Talk: Tips to maximize your marketing research conference-going

    Drawing on his own experience, Quirk's Editor Joseph Rydholm offers a dozen pieces of advice for researchers planning to attend trade shows and conferences.

  10. article

    How to design research for public release

    Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

  11. article

    Tips from the field to improve your yield

    Based on findings from internal surveys, a research company executive discusses how to write better screeners for qualitative research, covering aspects such as screener length, question order, homework assignments and articulation questions.

  12. article

    Study shows Boomers still feel ignored by marketers

    Based on a wide-ranging study of Boomers, the authors look at several product and service categories - from housing to fast-food - and explore Boomer reactions to the categories and how marketers within those categories have attempted to communicate and market to them.