This menu selection is used to determine the required size of a sample for research questions involving percents.

Four questions must be answered to determine the sample size:

1. Best estimate of the population size: You do not need to know the exact size of the population. Simply make your best estimate. An inaccurate population size will not seriously affect the formula computations. If the population is very large, this item may be left blank.

2. Best estimate of the rate in the population (%): Make your best estimate of what the actual percent of the survey characteristic is. This is based on the null hypothesis. For example, if the null hypothesis is "blondes don't have more fun", then what is your best estimate of the percent of blondes that do have more fun? If you simply do not know, then enter 50 (for fifty percent).

3. Maximum acceptable difference (%): This is the maximum percent difference that you are willing to accept between the true population rate and the sample rate. Typically, in social science research, you would be willing to accept a difference of 5 percent. That is, if your survey finds that 25 percent of the sample has a certain characteristic, the actual rate in the population may be between 20 and 30 percent.

4. Desired confidence level (%): How confident must you be that the true population rate falls within the acceptable difference (specified in the previous question)? This is the same as the confidence that you want to have in your findings. If you want 95 percent confidence (typical for social science research), you should enter 95. This means that if you took a hundred samples from the population, five of those samples would have a rate that exceeded the difference you specified in the previous question.

Example

A publishing wants to know what percent of the population might be interested in a new magazine on making the most of your retirement. Secondary data (that is several years old) indicates that 22% of the population is retired. They are willing to accept an error rate of 5% and they want to be 95% certain that their finding does not differ from the true rate by more than 5%. What is the required sample size?